Marketing Connections for Family Child Care

Links to key family child care business websites and organizations – on marketing.

Here is a comprehensive listing of websites and organizations that can assist your marketing efforts. We do our best to keep these links current but some links may no longer be active. First Children’s Finance does not endorse or recommend any information you may receive from the websites and organizations listed here.

For state specific information:




North Dakota

South Dakota


Child Care Organizations

National Association of Child Care Resource and Referral Agencies Links to your state and local child care resource and referral agency that will refer parents to your program and offers training and other services for providers. Since your local agency is often the major source of referrals to your program, you will want to update your listing on a regular basis.

Family Child Care Associations

National Association For Family Child Care- They offer an Accreditation program for providers who want to meet higher quality standards to help promote your program. Their website contains a variety of articles and resources on marketing your family child care business.

State and local associations

Join your local association and talk to other providers about how they market their program. Note: local associations often come and go out of business so the names on these links may be dated.

CWLA website

Family Child Care Forums

Family child care forums are internet sites where providers can post messages, ask questions of fellow providers, and share ideas and resources. Marketing is a popular topic of discussion. Participation is free. As with all information distributed on the Internet be aware that the opinions and advice expressed on these forums may or may not be reliable. Here are some of the more popular forums:

The Activity Idea Place

Child Care Lounge

Child Care Providers Forum Forum

Home Daycare Providers Forum on Cafemom

Punky’s Child Care Chat

Government Agencies

Quality Rating and Improvement System (QRIS)- This program awards quality rating to family child care providers who meet a set of defined program standards. This site contains contact information for the more than 20 states that offer this program.

Small Business Administration Women’s Business Centers- This link identifies the local offices of this federal program that offers business training, counseling and other resources to help women grow their business.

State Child Care and Development Funds- State contacts for the program that assists low income families with child care costs. Contact them if you want to promote your program to subsidized families.

Online Business Training

North Dakota Child Care Resource and Referral- Click on “Search for Training.” A class on Marketing is one of five self-paced on line classes. The class is free. This site also contains numerous articles and resources on the business of family child care.


There are thousands of family child care providers who have created their own website. These websites contain a wealth of information for providers looking for marketing ideas, program activities, and links to other resources on the Internet. To find these websites you can Google “family child care websites.”