Marketing Knowledge for Family Child Care
Articles and other resources on the business of family child care – marketing.
Here are a variety of articles and resources that can increase your understanding of how to market your program. Three articles deal with special issues: How to Market Your Program by Networking with Other Organizations, How to Compete Against Child Care Centers and Unregulated Providers, and When is it Safe to Talk About Child Care Rates . For a book that covers all aspects of marketing, read The Family Child Care Marketing Guide .
Questions & Answers
Frequently asked questions and answers about marketing.
Child Care Home: Promotion
This short article explains the benefits of creating your own business name and includes a number of suggestions for how to market your program.
A Dozen Low Cost Marketing Tips
A dozen easy ways to build and maintain enrollment.
How to Market Your Program By Networking with Other Organizations
Tips on key organizations to contact for marketing help (CCR&R agencies, licensors, associations, and more)
How to Compete Against Child Care Centers and Unregulated Providers
Strategies for promoting the benefits of your program against these two alternatives
Publication on Marketing
When is it Safe to Talk about Child Care Rates
A short article that explains that it is price fixing when providers discuss rates with each other and how providers can gather rate information.
Download When Is It Safe to Talk About Child Care Rates document
Disclaimer: Materials and links provided by First Children’s Finance on this website do not constitute legal, accounting, tax or finance advice or professional services. Readers seeking professional advice about specific aspects of their business should consult a member of our staff or other qualified professional.