Marketing Knowledge for Family Child Care

Articles and other resources on the business of family child care – marketing.

 

Here are a variety of articles and resources that can increase your understanding of how to market your program. Three articles deal with special issues: How to Market Your Program by Networking with Other Organizations, How to Compete Against Child Care Centers and Unregulated Providers, and When is it Safe to Talk About Child Care Rates . For a book that covers all aspects of marketing, read The Family Child Care Marketing Guide .

Questions & Answers

Frequently asked questions and answers about marketing.

Download Family Marketing Questions and Answers document

Child Care Home: Promotion

This short article explains the benefits of creating your own business name and includes a number of suggestions for how to market your program.

NNCC website

A Dozen Low Cost Marketing Tips

A dozen easy ways to build and maintain enrollment.

Download A Dozen Low Cost Marketing Tips document

How to Market Your Program By Networking with Other Organizations

Tips on key organizations to contact for marketing help (CCR&R agencies, licensors, associations, and more)

Download How to Market Your Program By Networking with Other Organizations document

How to Compete Against Child Care Centers and Unregulated Providers

Strategies for promoting the benefits of your program against these two alternatives

Download How to Compete Against Child Care Centers and Unregulated Providers document

Publication on Marketing

The Family Child Care Marketing Guide by Tom Copeland

When is it Safe to Talk about Child Care Rates

A short article that explains that it is price fixing when providers discuss rates with each other and how providers can gather rate information.
Download When Is It Safe to Talk About Child Care Rates document

 

Disclaimer: Materials and links provided by First Children’s Finance on this website do not constitute legal, accounting, tax or finance advice or professional services. Readers seeking professional advice about specific aspects of their business should consult a member of our staff or other qualified professional.