Developing a Marketing Plan for Your Family Child Care Business (FCC)

Core Knowledge Category: Program Management (Set Level 1) (FCC) 

Learn basic marketing principles and concepts to build your child care program brand. Complete an environmental scan. Identify the features and benefits of a child care program. Analyze child care, competitors. Identify strategies to build an effective message. Define the target market to secure future enrollment. Learn how to use marketing principles to secure community partnerships.